XR technologies utilized in media are perceived as being beneficial, interesting and fascinating by consumers. From making your content leap off the page, to creating interactive experiences and pushing second screen usage, XR technologies in media not only increase user engagement by 30% but also creates opportunities for print publicists, media houses and advertisers to adapt by bridging the gap between the digital and the physical.*Goldman Sachs report (2018)
Harness the power of Augmented Reality and give your customers a chance to interact and engage with a product straight from a print ad or a catalogue. From being able to provide Augmented Try ons of products to serving engaging videos, simply scanning a marker on a page can change the way readers consume and dwell on content straight from a print ad, catalogue or any printed material.
Create a relationship between your readers and media. Communicate with readers on multiple levels, by providing interactive Augmented Reality elements on various pieces of information, strengthen the connection between audiences and words. Involve your customers actively in the process and let your readers explore and acquire a multisensory experience. Increase user dwell time on your media by 70% utilizing immersive mediums.
Augmented reality creates unlimited opportunities to enhance print with a range of unlockable digital content from videos, competitions, games and more, boost the value of media by enhancing brand engagements and creating memorable and unique reader experiences.
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